You can get value from it. But let's understand the other context first. Active link exchange In this scenario, for some reason, you are convinced that you need more links pointing to your website. And then, you will start doing what we mentioned above. However, in this case, you are the one sending the cold emails . And if we're talking about exchanging links, you won't ask the owner of the website or blog to reference you only. You will be offered something in return, in this case, a link on your website.
But we already C Level Executive Email Lists talked about this when we mentioned Google's quality guidelines . Your company and website cannot bargain for a link. It needs to be natural, deserved, spontaneous. Emphasizing: nothing wrong with asking for a link . Especially if you deserve it (after all, those who don't cry don't breastfeed). But offering a recommendation in return is wrong. So what we suggest is that you take active link exchange out of your backlink work. When not to exchange links When not to exchange links Let's consider the scenario where your company has done its homework and has a beautiful website and great content.
And also, as we suggested above, you're not chasing links. It's working to be more useful to your audience. will look for you wanting to exchange links. And then, as we said, it is not a case of discarding every time. You can evaluate and consider the exchange. But there are some cases where it's not worth taking the risk, since, as mentioned, this practice can upset your user (if the link doesn't make sense to them) or worse, disqualify your site from Google.