If something changed drastically in the real estate market due to the pandemic, it was the visitation rate. This is completely logical, since one of the main recommendations was not to leave the house, unless it was for something essential.
Although between March and April the visits decreased a lot, from approximately the middle of May people returned to visit the developments, although a new modality began to be used more and more.
Although it may seem exaggerated, virtual tours can help your prospects make the purchasing decision, especially if they do not want or cannot move to the Telegram Number Data property, making it a wonderful tool for second homes, such as properties. on beaches
To put it in perspective, the company Grupo Vinte, a very large developer in Mexico, reported having closed 30% of its sales thanks to virtual visits , which is a very high rate for a relatively new technology. In his own words:
30% of Inmobiliaria Vinte's homes are purchased online, making the streamlining and implementation of operational changes in all areas of the company urgent.
Virtual Visits
When we think about a virtual visit, we often imagine people with annoying, expensive glasses or helmets, and above all, that they do not have on hand. This is far from what is actually useful to us.
A virtual visit can be carried out in two ways, taking a 360° tour that the prospect can see from our page, clicking and exploring the spaces.
Although it seems to be the best option, this modality has several points against it. The equipment to carry out these tours is very expensive, and the process is long and complicated. On the other hand, not all people will be able to see the route from their cell phone, which is where the vast majority of users visit the page.
The other option, which is the one we recommend, is to schedule a virtual visit via video call. At this moment all people have WhatsApp, so you already have the technology at hand, since making a video call is a matter of just one click.
How to carry out a successful virtual visit
Lighting
We recommend that the property is always as well lit as possible, as it will always look better to the prospect. If possible, schedule the call in the morning, at noon or early in the afternoon, since many cell phone cameras do not transmit images well when the lighting is low.
Presentation
Always try to carry out the video call from the show house, the one that is already completely decorated. In this way, the use of space and the experience of being on the property are much better communicated.
Stable internet connection
It is highly recommended that both parties, the advisor at the property, and the prospect from their home or wherever they are, have a stable connection, which will allow the call to be of the best possible quality. If possible, the sales advisor should be able to connect to Wi-Fi.
Remember the role of the sales advisor
Let's not forget that even if it is a call, the role of the advisor is exactly that, to advise on the process. You should always be prepared to answer questions and concerns, and show the spaces as many times and in as many ways as necessary so that the prospect is satisfied.
Show spaces from the edges
When you show a space, do not stand in the center and turn around with the camera showing the room, usually this makes the space not well appreciated. Position yourself in a corner, next to a wall or a door, and from there, slowly make a horizontal tour so that the space can be appreciated, while explaining all the characteristics of the property.
You can record video
Although it is not the most recommended, you can record videos of each area, and send them to prospects if they cannot make an appointment at a certain time, but we only recommend using them as a tool to later close the entire call.
We hope that all these recommendations will help you take advantage of technology and soon you will be able to receive the first closings thanks to virtual visits.