The two are related, but it requires some work to recognize the impact of – example – likes on conversions. Perhaps the Facebook likes are more about your buzzworthy humor on your Facebook page than an indicator of how well your brand, products or services are appreciated. It’s important to keep things in perspective. Curata recently published The Comprehensive Guide to Content Marketing Analytics & Metrics, which provides a detailed guide to proving the effectiveness of content through various metrics. To give you a high-level roadmap, Pawan Deshpande compiled 29 of the most essential metrics into the following infographic. Use this as a guide if you’re looking to expand your level of measurement or if you’re just getting started.
We’re fans of watching how each metric is trending rather Fax Lists than independently trying to decipher the highs and lows of daily changes. Over time, you’ll begin to recognize the leading indicators to recognize what content is having the greatest impact on your bottom line. Essential Content Marketing Metrics Douglas Karr Douglas Karr Douglas Karr is the founder of the Martech Zone and CEO of DK New Media. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book. Hug Your Haters by Jay Baer is a groundbreaking book that offers a fresh and practical approach to dealing with customer complaints in the digital age.
Jay argues that businesses need to embrace complaints as an opportunity to improve their products, services, and customer experience. Jay provides compelling statistics and real-world examples to show that ignoring complaints can have a significant impact on a company’s reputation and bottom line. Jay also offers a two-part framework for dealing with complaints, which involves responding to every complaint in a timely and authentic manner and then taking the conversation offline to resolve the issue. Overall, Hug Your Haters is a must-read for anyone in business who wants to improve their customer service and turn complaints into opportunities for growth. Hug Your Haters Keynote Jay Baer’s closing keynote was one of the best I’ve seen at . Jay discussed his book, Hug Your Haters. His presentation was fantastic and teased some amazing research from Tom Webster and his team on how investment in resolving complaints swiftly and strategically would grow your business.