But that's not all, many years before, in 2007, he bought the X.com domain, but didn't do much else with it. Until today, all those ideas have come true.
At first glance it may seem that everything remains the same on the social network, although we will see that this is not entirely true, since X has already incorporated new functionalities. In fact, the CEO of the platform Asia Mobile Number List herself, Linda Yaccarino, has already stated that “it will go even further.”
Most likely, this is Musk's first step towards making the old Twitter a more important platform for users' lives. In fact, in 2022, the businessman has already shown his desire for the social network to be more like WeChat.
Before we talk about X in particular, let's talk about the concept of rebranding . Rebranding is a marketing strategy that consists of completely or partially changing those visual and aesthetic elements or characteristics (sometimes even message) that identify a brand. It is done with the objective of improving a specific aspect of the brand, be it the reach, positioning, brand awareness... And the ultimate goal of rebranding is for the target audience (and investors) to change their perception of the brand. the brand and connect more with it.
Returning to the topic of Twitter, its change to X has been the target of harsh criticism, but only with time will we know if it was the right step or not.
What is certain is that to make constructive criticism, you must first know the background and reasons for that change. In that sense, Musk has already commented in the past on the great personal meaning that the lyrics have for him, as it is included in many of his projects (Space children XÆ A-12 (which they call X for short).
In short, Musk has given great value to the letter
If we look at it from a more critical perspective, it is true that Twitter was a social network with a high degree of recognition that even has an associated “verb”, tweet. Therefore, many experts believe that this radical change will cause much of that brand identity to be lost, something that is very difficult to recover. Furthermore, it seems that it is more aimed at satisfying personal interests than at promoting the brand, since that is commonly why rebrandings are done.