Mobile market increased this directly affected the marketing industry, and in 2015 it reached its limits in terms of content marketing on mobile devices. For example, Google announced that mobile surpassed desktop in 10 countries . It also unleashed an algorithm pushing sites that had not yet optimized for mobile to do so. This trend of mobile-first or multi-screen consumption will continue to gain ground in 2015. Responsive design will be just the tip of the iceberg. Customers are showing their multi-device and multi-channel preferences . In an attempt to address the new digital landscape, marketers are shifting their strategy to an omnichannel approach . Mobile will continue to dominate in 2016 and marketers will need to focus on creating a seamless user experience across devices and channels.
Approach is even more important for marketers working with the next generation. According to research, young people spend 18 hours a day consuming on their mobile devices . Having practically been born in the heyday of mobile phones, they are very comfortable with this medium, conducting most of their searches, purchases and consumption on them. It is time for brands to see that next-generation users are the future and must engage with them now to ensure Phone Number List their membership and purchases for years to come. Separate strategies for different devices will not be effective in today's multi-screen world. It is necessary to ensure that the content is relevant and is suitable for the different content delivery channels . Social Media continues to gain more momentum According to recent studies, Social Media is the number 1 online activity , surpassing entertainment. This growth is a consequence of the increased use of mobile phones.
Many brands, Social Media is becoming one of the largest sources of traffic and, at the same time, dominating advertising spending. For example, Facebook launched a bevy of advertising options for brands in March 2015, including dynamic products and a carousel (both native and on Instagram). In 2016 and beyond, Social Media will continue to dominate the online world , so marketers should put their efforts into integrating Socia Media into their overall strategies. Evolving data The past year has been focused on data-driven marketing efforts. Predictions of a increase in marketing analytics spending fell short of actual spending. This process will continue to increase to 73% in some industries and will reach up to 100% increase in large B2C companies. In the use of analytics, this means that Big Data continues to grow and is guiding the decisions of many businesses .