The indicators almost always confirm that a returning user buys more often and more, but a good performance marketing specialist also knows that you should not focus only on remarketing. The campaign should increase the group of potential customers acquire new traffic, so it is a good practice to observe the proportion of new users from paid sources . Campaigns targeted at returning users result in higher sales, but with long-term activities in mind, a budget should be allocated for activities feeding the sales funnel.
The traffic that comes to the store should be checked with quality factors We will not increase sales with the volume of traffic alone, so you should Special Data check whether the Internet users from the campaign come from your target group. How to do this? By observing the indicators below. So we check: What percentage of Internet users stay on the website. We verify the bounce rate (the number of sessions limited.
One page divided by the number of total sessions the percentage of all sessions on the site during which users viewed only one page, triggering just a single request to the Analytics server). How many subpages are viewed by a potential customer from the campaign (a relative measure, so it should be assessed separately for each campaign, depending on whether it directs to a category or is a remarketing to a product page.