Who get some kind of a reward for bringing in new buyers. It’s also an outbound marketing strategy since your referrers reach out to the prospects directly. Many SaaS businesses run referral programs. For example, Dropbox offers users extra storage space for bringing their friends: Dropbox referral marketing example Credit: Dropbox You can also give referrers discount codes and offer people they bring a reward to encourage them to stay with your brand.
Marketing KPIs and metrics for SaaS We’ve come to one of the most important points – choosing a SaaS marketing KPI and the metrics to track it. The metrics will show your Whatsapp Number progress and give you insights into improving your efforts. So, let’s consider the most common SaaS marketing KPIs and the metrics that come along with them.
Lead generation The goal is clear – you need more people to join the ranks of your target audience. At this point, you can take advantage of both inbound and outbound strategies and use the following metrics to keep up with the progress. Click-through rate CTR A click-through who’ve clicked on your link vs. total measured impressions for a page, lead magnet, or other means you use to attract leads.