Also known as explainer videos, how-tos are the most common among video marketing examples. Tidio has a great how-to video talking about a specific product feature—setting up Tidio’s chatbot on a Shopify website: Credit: Tidio This video is a terrific example of a product walkthrough, which can come in handy to educate your customers on how the product works and ways to set it up.
Expertise videos Expertise videos are similar to how-to videos in that they also feature your product but mostly focus on a specific need and how your solution can help with it. Take Special Data a look at how SEMrush is using expertise videos. The brand has created an entire knowledge base covering how their platform helps with digital marketing woes: Credit: SEMrush.
The example above demonstrates how the viewer can create high converting landing pages and how SEMrush’s solution helps with that. As a result, SEMrush’s video both shares knowledge and promotes the product. . Testimonials and storytelling videos Social proof matters: of consumers say they look for online reviews before purchasing a product. If you use videos featuring customer testimonials, you kill two birds with one stone.