The study by databox reveals that most businesses bet on content marketing in terms of lead generation. Other, less popular channels include social media, email marketing, paid ads, and referrals, but all of them still use content to some extent. Content marketing lead generation . B b companies running blogs generate more leads per month. Ironpaper blogging is one of the most reliable content marketing strategies in lead generation.
It helps b b companies build authority and increase brand awareness through seo optimization and content promotion. Besides, blog content is versatile and can take many forms Digital Marketing Service text + infographics, text + images, and videos, fitting every stage of the buyer journey. . Of companies reported that content marketing improved lead generation, both in quality and quantity. Curata, one of the biggest mistakes in lead generation is focusing too much on the number of leads.
Meanwhile, putting more effort into lead nurturing brings more customers ready for purchase. Content can be quite useful both in lead acquisition and nurturing, but only if it caters to the customer’s needs. . Of marketers said that content marketing had helped them increase engagement and the number of leads. Optinmonster content is diverse, and that’s what makes it great for lead generation. You can use guides, templates, case studies, cheat sheets.