The internal search engine is essential for any website. Whether it offers a specific functionality or is part of corporate communication. But its use can be very unsatisfactory. The user may feel frustration, which will be transferred to the broadcasting brand, and may even leave the channel and seek information from the competition. A substantial improvement of the search engine is achieved with the construction of an informative shortcut through secondary content linked to each query. It is not a question of technology, it is a question of strategic content. The tactic is to produce a piece of secondary content, linked to the search results, that responds to the user's intent and offers direct navigation options to the pages that will presumably best meet their needs.
Optionally, in addition, a dependent element sectionof this piece can offer URLs to other searches that have been enriched with secondary content. On sites with cumbersome navigation and defective information structure, optimization avoids user frustration Various studies, with very different methodologies, agree that a website with more than 750 URLs registers around 5% of searches by its users. And if that site is a catalog or an online store, the percentage reaches 25% Special Data use is due to cumbersome navigation problems, when it is too extensive and deep, and to the slowness in locating the desired information. This is latency caused by poor message construction, regardless of the technical loading speed.
Situations indicated for optimization In any case, if the search engine is located in a standardized space on the page and if it is optimized for mobile devices and quick queries—with autocompletion and search suggestions—optimization may be a necessary tactic to communicate better. It is indicated in three situations for sites with more than a thousand pages: Catalogs and stores . If the KPI of queries per user exceeds 30%. If it is below 20%, it is likely that the search engine is not working correctly or the user does not understand how to use it. Extensive and deep content maps . This is the case of corporate sites with business divisions that are dedicated to very disparate activities with no apparent relationship with each other; of multifunctional sites ; of knowledge repositories (such as universities), of media, etc.