Marketing actions called PWA (Progressive Web APP). This technology is developed, combines many features of mobile device applications and web pages. In other words, it's like a website developed on the web, but it gives the distinct feeling of being a traditional or native app . This is because, some of the features of this application are that it works offline, is installable and sends notifications to users. But despite being similar to apps, PWA differs in important aspects. Are you curious to know more about the subject? So continue reading this article and understand what PWA technology is, how it works and what the advantages are for business. Follow along! What is PWA? Caucasian woman with glasses using her cell phone with a satisfied expression Seen as an innovative model for software development when it first emerged, PWA has the ability to transform web browsers into application platforms .
Happens as follows: Let's imagine that you regularly access a website through your smartphone's browser and receive a notification to add it to your application area. This way, the website has an icon on its app page. You can have the same experience as when accessing through the browser, but without some information on the screen, such as the address bar and favorites. Therefore, we can understand that PWA are websites that combine several features of modern browsers with advantages provided by the mobile experience. A perfect combination If, on the one hand, applications offer a more interesting and optimized experience to users , with just Phone Number List a tap on the icon to enter the page and promoting integration with different operating systems, there is also the other side. And in this sense, it requires greater effort from the user to access them. This is because it involves the process of finding the application in the Store , downloading and installing it. Web pages can be found more easily through search engines like Google.
Installation requirement to access and can be shared by sending a link. In other words, it is a market evolution through technology that manages to balance and take advantage of excellent characteristics of both worlds. What characterizes PWA? Even if you know the concept of the application, it is not simple to identify whether a page is a PWA or not. Some requirements must be met for a web application to be operational even offline. In addition to these, there are other points that need to be considered in a PWA technology. Be found by search engines Can be shared via URL Allow any user to access the page, regardless of browser Be responsive, adapting to all mobile devices Provide security What are the orth t need to follow rules or pay fees to controllers, as is the case with applications that follow store guidelines.