Remember when putting your name in the subject line of an email or as a greeting was an almost revolutionary advance in personalized targeting? Today's customers are more informed than ever and no longer want standard products or services. They are more likely to turn to brands that speak to them individually and that they feel listen to them, understand them, and address their specific wants and needs. To remain competitive in saturated and increasingly complex markets, companies need a much more robust and strategic approach that offers personalized experiences to their customers and differentiates them from the competition. "91% of consumers prefer to shop with brands that they recognize, remember and provide them with relevant offers and recommendations." Survey conducted by Accenture, 2018 Customers expect hyper-personalization. According to a PWC survey , 86% of customers are willing to pay more for a better customer experience.
In the digital world, this means offering customers the exact experiences that match their interests. Adapting entire pages to the user's preferences and addressing them at the right time and place, with the exact actions, is no longer just a wish, but a reality. The new stage of evolution - called hyper-personalization - uses Artificial Intelligence (AI) and real-time data through multiple interaction channels (such as mobile phones, laptops Phone Number List or other wearable technology devices) to gather a large amount of information about the lifestyles, behaviors and desires of your customers. ( Multichannel, Omnichannel or Personalization – What is it? ) AI makes customer outreach more effective Companies must align to establish one-to-one communication (rather than one-to-a-million communication) with the customer. This is because each customer is an individual with specific needs and expectations of the products and services he or she purchases.
This has to happen automatically, and AI algorithms help deliver messages in real time, tailored to each customer and at the ideal time, resulting in more sales and higher ROI. Tech companies like Amazon, Google, Spotify and Netflix are leading the way: Each customer gets a different view of the content offered, which adapts to their interests and can help expand them over time. Personalization, in the case of Netflix, is a fundamental value proposition and, therefore, the core of its business model. Each experience is personalized in many dimensions. Good customization requires a conceptual, communicative and technical solution. But traditional companies should not be discouraged by this. At the heart of personalization are three categories of information The characteristics or data on which personalization is based can be divided into the following three categories: Personal interests , indicated by previous purchases, current shopping carts, products clicked or viewed.