An important first step to bring users closer to your brand; 2) solicit an action lead the user to interact with the company ; 3) transform the user into a customer and build loyalty in the relationship . All with timely and contextual actions, offering users exactly what they are looking for and responding to their needs at a given moment. From the users' perspective, these activities reduce "annoyance" due to unwanted messages.
Spam or aggressive advertising actions, while from that of companies they allow efforts to be channeled in the best possible way (economic but Job Function Email List also of people's operational activities). New call-to-action Because Marketing Automation is a sales tool As we said, Marketing Automation was initially created as a support for corporate marketing activities. However, it is important to understand the value and strategic scope for Sales.
Given that it allows not only to reduce offer cycles but also their effectiveness (increasing the conversion of leads. useful contacts for a company - into customers) . In summary, here's what Marketing Automation can do for a brand or business organization: generate more “useful contacts” (potential customers); close offer/sale processes more quickly; work more effectively on customer loyalty; improve the engagement/relationship.