In the last year and as a consequence of the pandemic we may have said goodbye to many things, but not all of them have been bad. With the complicity of coronavirus we have also escaped a whole plethora of setbacks. And yet, we have also ended up missing them. Around the small and uncomfortable mishaps of everyday life (those horrendous dates that we always end up with) repenting or visits to the gynecologist or dentist) pivots precisely a fun campaign to the rhythm of a musical by the cosmetic brand EOS.
The most trivial, but also annoying obligations are cause for celebration», emphasizes Bianca Guimaraes, partner and executive creative director of Mischief, the agency Phone Number List that endorses the latest from EOS. «All those things that we previously did not want to do in the pre-covid era suddenly seem wonderful to us. And at EOS we want to make sure we are prepared for them. This renewed excitement about what we once hated won't last long, I'm sure, but let's shave our legs for a trip to the postal service while it's still an exotic activity," adds Guimaraes. If you don't see the embedded video correctly, click here Directed by Danielle Levitt and produced.
The spot that constitutes the central axis of the new EOS< campaign /span> (and which the pandemic has ended up giving an irresistibly "cool" patina) ). stars four young women who are delighted to undertake all those activities that they once tried to avoid at all costs Due to its theme, the new EOS advertisement is somehow seen in the mirror of «We'll Meet Again», a spot by Heineken that shows different people making the mundane, the everyday life in times of pandemic, something unexpectedly fun and exciting.