Users look for not only products on the Internet, but also services, often specialized ones, such as legal services. Therefore, it is worth investing in advertising for law firms (lawyers) to increase visibility on Google. Is the law firm's advertising legal? How long do you have to wait for the effects of positioning of lawyers' and legal advisors' websites? How to advertise your law firm's website effectively? In the article below we answer these and many other questions. From the article you will learn: what restrictions apply to advertising a law firm on the Internet, what effects can be achieved thanks to the positioning of the law firm's website, how to implement an effective SEO strategy for law firms, how to optimize your law firm's website for conversions and user experience, how to promote your law firm in Google Ads, how to advertise a law firm on social media.
And discover the full capabilities of your website. Learn WhatsApp Number List free tips from Visible Range: Positioning Google Ads campaigns UX optimization MAKE AN APPOINTMENT FOR A FREE AUDIT visible 54 Advertising a law firm on the Internet and the rules of professional ethics - changes in regulations The previously applicable rules of professional ethics for lawyers and legal advisors prohibited advertising their services. In internet marketing, this prohibition applied to advertising Google Ads and Facebook Ads, which meant that both having the law firm's website and its < /span>. is legal and does not violate the principles of professional ethicspositioning Currently, pursuant to the Supreme Resolution of the Bar Council of May 2023, the advertising rules for law firms have been changed. The Polish Bar Council has made it possible to provide information about legal services, but in such a way as not to violate the dignity of the profession.
This means that there is no full freedom, but the regulations have been significantly relaxed. This was largely due to the actions of the European Commission, which in mid-February 2023 initiated infringement proceedings against Poland due to a total ban on advertising the activities of legal professionals, contrary to the Services Directive. As a result, legal professionals have the right to use commercial information to inform about their services, provided that these activities do not violate the dignity of the profession and the principles of ethics. What promotional activities are legal professionals prohibited from undertaking? violating professional secrecy, violating the principles of loyalty and friendship, violating the dignity of other people, containing rated content (e.g. best), misleading, referring to feelings and emotions, citing influence or connections, containing content or references incompatible with the practice of the legal profession; placed in an inappropriate or inappropriate place. Advertising a law firm - challenges Advertising a law firm on the Internet is not an easy task, it requires knowledge and experience to effectively reach customers.