8 Simple Tips to Attract Clients Social media marketing is an essential part of attracting clients in any industry, including contracting. Here’s what you need to know about social media marketing for contractors to get started in the right direction. Shannon Hilson Shannon Hilson Rock Content Writer Oct 12, 23 | 5 min read ✓ Human crafted content social media for contractors Need content for your business? Find top writers on WriterAccess! Try for free Whether you’re a total social media addict or someone who could really do without it, it’s clear that social media is here to stay. As of 2023, social media is much more than just a way for people to keep up with friends or kill a little time when they’re standing in line for coffee. It’s also part of how consumers research important purchasing decisions and decide which service providers are ultimately right for them, so a robust social media presence is a must for any company looking to succeed in the digital age.
This includes contracting businesses. Here, we’ll go over everything you need to know about social media marketing for contractors to drive traffic, attract clients,WhatsApp Number and boost your bottom line. Choosing the Right Social Media Platforms According to research, around 79 percent of American consumers had one or more active social media profiles as of 2019. Plus, most social media users follow at least one brand in addition to their friends and family. In other words, your future customers are on social media, and they use it to keep up with brands just like yours. They’re also likely to leverage it as a resource the next time they’re in the market for a contractor. However, it’s important to choose the right platform for connecting with them. 1. Meet your audience where they live Considering who your clients are and how they like to use social media is a critical part of employing social media as a contractor. For example, is your contracting business a B2B operation?
Then, LinkedIn could be a solid place to meet new clients. Are you looking to connect with a younger clientele? If so, take a closer look at TikTok. It’s also beneficial to at least consider using large, established platforms like Facebook, YouTube, and Instagram as a way to expand your reach and build brand awareness. Start with two or three different choices to maximize your efforts. 2. Consider each platform’s function You’ll also want to familiarize yourself with the way each of your choices functions as a platform to ensure it aligns with your long-term social media goals. For example, Twitter and Facebook are terrific for communicating and engaging with clients in real time. Meanwhile, Instagram is all about visuals, YouTube is the place to be for videos, and so on. Building a Strong Social Media Profile Think of your social media profile as your company’s calling card. It’s the first thing many of your future clients will see when they decide to check out your services, so it should make as solid an impression as your website does. Here’s how to make sure it’s on point.