In this article I want to explain to you, with practical examples, how you can use SEO and Whats not only to communicate with the customers of your beauty center, but also to create real marketing strategies. Later we will see together some practical cases that you can also apply to your center, or adapt them to your reality. First, however, I would like to give you a small introduction. Giving discounts is never the most convenient marketing choice for a beauty centre This sentence may seem strange to you, not only because it is the first concept I want to convey to you in this article, but because you will always have been used to associating the concept of advertising with that of promotions, offers or coupons.
This is not to say that you are doing everything wrong and that you have to follow my infallible method. Too often I have read articles by consultants who make their readers feel Country Email List guilty for the mistakes they make and propose winning solutions to them, without even knowing their reality. In itself, therefore, it is not wrong to offer discounts, but try to make this effort, try to understand if there are alternatives that could be more profitable for you. It is important that you understand that when you give a discount: you could accustom your customers (in case you repeat promotions continuously and as the only advertising tool.
To obtain your services at the discounted price (and not the list price). you could obtain, in exchange for a lower profit margin, a competitive advantage, for example, the data of your new customers (later you will understand how much value there is within a customer list!) The importance of competitive advantage Why did I talk about competitive advantage? Have you ever noticed the purchasing procedures within the largest e-commerce sites that sell perfumes and cosmetics online.