You can select an audience based on parameters: gender, age, interests, geolocation and many others. To set up targeted advertising on your site, log in to MyTarget. Even before creating the first campaign, you need to install the To counter - it will help gather an audience that can be used for retargeting. Now let's create a campaign. Select “Create an ad campaign”, then under “Ad campaign goal” → “Reach”. This goal will help make your product recognizable and show your advertisement to as many people as possible. Then insert a link to your site below - for example, to a promoted page, home page or landing page.
Select Reach or another objective that suits you Select Reach or another objective that suits you Select who you will show your ad to. For example, if you own a flower shop, target men aged approximately 29 to 60 years (or another age according to the target audience of your region). Using Web Development Services geotargeting, you can set up advertising within a radius you specify from your establishment. The ad will be seen by people who are in the selected geographic area at a certain time or have been there recently. Setting up targeting by age, gender and location Setting up targeting by age, gender and location.
Next, to narrow the audience, we set up behavioral and social characteristics, interests and phrases by which users search for the advertised product or service. Select the characteristics of the target audience of the product that may potentially be interested in your offer. Think in advance be like and specify this data in the settings. For example, for an online store of premium coffee brands, you can configure the behavioral and social characteristics of the audience: coffee consumption, individual income, high employment, etc. Setting up behavioral characteristics and interests Setting up behavioral characteristics and interests