real-world experience like people can. importance of having experts write or inform content. “As you develop your content strategy, think about how to weave in proof that the writer or person running your website has Expertise, first-hand Experience, Authority, and Trust, so they deserve to be listened to,” says Lam. Expert tip: Make a checklist of all the EEAT signals that matter to your business
and grid it like a scorecard. Look at what your competitors are doing to build trust and authority. Then grade yourself against all the things your competitors are doing and figure out how to improve. Focus on conversion rate & UX Phone Number List Google always makes changes that affect your ability to capture people directly in the search engine results page (SERP) with clicks. Unfortunately, that's out of your control. But you can control user experience (UX). “You can't afford to have slow page speed and poor user experience,” concludes Lam. “You want to make sure that for every
user that visits your site, you are absolutely maximizing your chance at converting them.” Expert tip: When Mozilla shaved a second or two off its load speeds, it was able to improve its conversions for Firefox by around 14%. Small tweaks to your UX and page speed, and a focus on conversion rates, can have a big payoff. 4. PPC Trends With such fierce competition for customers, paid advertising offers a way for companies to target their core audience with relevant messages. What makes the