What is Neocrafts? What are its keys? What challenges does this recently created discipline pose? In a hyperconnected and digitalized world where mass production is normal, craftsmanship represents a sector that, although it may not seem like it, is present . Not only does it retain its followers, but they also grow and grow every year. In fact, when methods are applied to craftsmanship that sophisticate and enhance it without altering its essential processes, we can speak of neocraft . The R&D of neocrafts Making products by hand is a philosophy and the livelihood of many people who keep the tradition alive . Through crafts we tell stories and extend our roots , something that is not achieved with industrial products. However, in general, the small artisan does not have the resources or methods necessary to compete in a global market against large producers who produce en masse and try to imitate the artisanal result. It is at this point where neocraft emerges as a solution to the commercial shortcomings presented by the traditional artisan model. At todobarro we have understood the incorporation of new R&D processes to Tejar, our artisan workshop, as a means to facilitate production, while preserving the tradition and wisdom of our master craftsmen.
As we have done? Incorporating quality testing Carrying out continuous research, analysis and modifications on raw materials Optimizing processes Innovating in products and their properties Including design from the conception phase Can we “industrialize” crafts? When introducing new production criteria we face a delicate scenario: to what extent can we involve technology and digital techniques in crafts without it losing its value and its own essence? The dilemma is Slovenia Phone Number List actually not such, and the answer is simpler than it seems a priori. We place our own artisanal wisdom at the starting point of neo-craft. Thus, it is the artisan himself who guides the innovation process . The incorporation of new elements in the manufacturing process will only be carried out if they can be assembled in the artisanal work mode and only if their establishment does not imply a loss of the value contributed by each master craftsman. Personalization in neocrafts In this way, technology and craftsmanship generate a symbiotic relationship unprecedented in history. This balance is evident when we talk about personalization. Neocraft should always lead to deeply customizable products , in no case is it mass produced. This is, in fact, one of the main virtues of handmade products: no two are alike .
This is how craftsmanship manages to differentiate itself in the market, in addition to the use of organic and sustainable materials, as in the case of fired clay. Ultimately, it is about converting the handmade product into an even more competitive and sophisticated one without under any circumstances giving up the essential aspects of traditional craftsmanship, that is, without dispensing with any phase of the manufacturing process. the expert hands that master ancient techniques . one step further The contribution of neo-craftsmanship does not remain only on the productive level, but goes one step further. If the objective is to achieve a space for the artisanal product in the market, the neo-artisanal objective has to adapt to the predominant aesthetic language and current communication channels . For this reason, at todobarro we design and have designers with the ability to reinvent the aesthetics of clay floors and internalize what this material means historically. Our tessellations are contemporary and avant-garde , but keep the values of tradition and manual work intact. On the other hand, as neo-artisans, we must know the market and adapt to its demands.