Online marketing is a very important work for businesses. When businesses go digital, it should ideally reflect the brand's identity and message. Therefore, they need to create strong digital marketing strategies that promote themselves through different channels. Another concept that supports brands' digital marketing strategies is the landing page concept. Landing page is known as the opening page or welcome page in Turkish. Landing page is generally the page prepared within marketing campaigns to convert users into potential customers. The main purpose of the landing page when engaging in digital marketing activities is to increase the conversion rate of users and take certain actions towards this purpose. The landing page encourages the user to click on calls to action such as “Get Started,” “Buy,” or “Subscribe” and so on.
These calls to action encourage users to try it for free Germany Phone Number List or subscribe to the service, while also encouraging many conversions such as shopping. Often there is confusion between the home page and the landing page, and the question of what a landing page is comes to mind again. Landing pages are used to advance a single marketing strategy or sales goal. However, the home page has a versatile structure. For example, it contains pages such as about, categories, cart and so on. The main purpose of landing pages includes basic information that will direct users to achieve the desired purpose. However, landing page is a method used to attract users to the site, which is generally one of the digital marketing techniques.
Landing page usage purposes are basically as follows. Buy Product or service promotion Demo form filling Don't subscribe Become a member Get news about campaigns As Edvido, in this article, we will try to talk about the landing page, its importance, how it is created, titles and descriptions, visual elements, calls to action, social proof, landing page tests and optimizations, what is required to be SEO friendly, data analysis and successful landing page examples. We wish you pleasant reading! What is a Landing Page and Why is it Important? A landing page is a type of page designed to convert website visitors into potential customers or subscribers. Landing pages, which are generally created for marketing campaigns, allow you to convey to visitors the information they want and expect, and to direct them to complete their conversion goals.