Influencer; They are people with a high number of followers who are seen as experts in their field or who appeal to the masses with their various features. Influencer marketing has also developed thanks to social media platforms that have become very popular recently. At this point, “ What is influencer marketing?” ” is among the topics of curiosity. In previous years, being an influencer was only available to television celebrities. In addition, with social media reaching various audiences today, anyone can become an influencer by producing regular content on a certain subject. At this point, issues such as what is influencer marketing and why it is important become important. For this reason, there are many issues that need to be known in the field of influencer marketing. As Edvido, in this article, we will share with you what influencer marketing is, why it is important, examples and strategies.
What is Influencer Marketing and Why is it Important? In general, influencer marketing is extremely important in increasing your brand awareness, getting more potential customers and increasing your income from digital marketing. Additionally, the conversion rate of this Turkey Phone Number List type of marketing is extremely high. In addition, influencer marketing is the type of marketing where you can be closest to the target audience. Working with the right influencer means interacting directly with the target audience. With influencers who have created a real marketplace for your products and services on your behalf, it is possible to transform your potential target audience into an audience that is directly interested in you and needs information about your products and services. influencer-2 Successful Influencer Marketing Strategies:
Tips and Practices There are some criteria you need to know for a successful influencer marketing strategy. These criteria are basically as follows: Identifying Key Performance Indicators (KPIs) To determine the purpose of running an influencer marketing project, you need to know your key performance indicators. These are as follows: Increasing brand awareness Reaching new audiences Increase sales Determining the Most Suitable Medium and Method for Your Target Audience YouTube videos live broadcasts Social media posts Podcasts Blog, book and article writings Identifying Influencers Suitable for Your Organization In order for the projects you will pursue with influencers to contribute positively to your brand awareness, the knowledge, experiences, ideas, self-expression and lifestyle of the influencer you choose should be compatible with your corporate identity. In addition, being active on social media and the number of followers are also important factors.