again only those users who have already been interested in our products and/or services, for example, who have already visited our website ; but they have not finalized the purchase. With this we will be able to improve the conversion rate. Get users to install or use a mobile application . Advantages of SEM positioning The main advantages of betting on an SEM positioning strategy ( Ads campaign) are the following: Better positions in search results . The first positions in the results of any search are always occupied by Ads ads.
Although a Ads campaign does not always guarantee coming out in first position. The results are different for each user. Short/medium term profitability. If the campaign is well planned, and Belarus Email List we periodically optimize it, we will obtain results from the first moment. Specific landing . Each Ads campaign or ad group will be redirected to a specific landing , never to the home .
All elements of the landing (design, text, usability and calls to action) must be designed to generate conversions. Different creatives and messages. Unlike , we can create different versions of the content that will be displayed in the SERPs (search results s). When we create our ads in Ads we can establish different headlines and descriptions for our ads, and include as an extension of the ads links to other sections of the website, highlighted texts, the My Business location and contact telephone numbers . And in certain types of campaigns we can add images and videos.