Social media advertising is a branch of digital marketing whose aim is to activate the target audience of a business's product and begin to attract the attention of the target audience from social networks . Social media ads are paid on popular social media networks; -Facebook -Linkedin -Twitter -Instagram -Snapchat -Pinterest -Ekşi Sözlük . The most popular term used today to calculate the return on social media ads is ROAS. What is Roas? The translation of ROAS , which stands for “Return on Ad Spend” , is “return and/or gain on advertising costs”. ROAS , which ensures the efficiency of advertising costs , is a marketing metric used for social media ads and digital ads. If we were to give an example of one of the mistakes made in social media ads, it would be to measure the success of social media ads only through ROAS. Instead of enriching the content of advertisements on channels such as Facebook, Instagram, Twitter and Linkedin, using only direct performance advertisements will cause a decrease in the benefit/cost ratio in the long term.
Remember this: ROAS will tell you whe Brazil Phone Number List ther a social media ad is working or not, but it will never tell you why the ad isn't working. The key to a great social media advertising strategy; It is to make your mind work in accordance with basic advertising theories rather than being result-oriented. We will explain this to you through 30 examples and 5 steps. 1.Product: What do you really want to sell with social media advertising? 2.Persona: What is the persona you target for your social media ads ? 3.Platform: On which channels will you advertise your product? 4. Production: What will be the concept of your social media ads? 5.Performance: How will you measure the performance of your ads and make improvements?
The most important thing you need to know before moving on to these steps: Remember that the most important value of social media advertising is the know-how you will gain from the target audience of your product. Learn how your customers respond to your social media ads and use this knowledge in your future social media ad campaigns. If your social media advertising campaigns provide you with sustainable, valuable and actionable know-how, this will be the clearest indicator of the success of your campaign. When preparing a social media advertising campaign, remember that every failure is a lesson. Every win will take you to the next step.