The fusion of multiple skills is what most characterizes this profession. It does exploit traditional marketing tools but above all it uses innovative methods to guide the business towards the desired results, deploying specific tools, technologies and best practices to create new processes that can form the basis of the indispensable concept of traction that guides the activities of start-ups. Growth hacking and traditional marketing So what is the difference between growth hacking and traditional marketing? At its core, growth hacking is marketing, but it has a very specific approach to operations.
The biggest difference between traditional Iceland Phone Number List marketing and growth hacking can be seen by observing the classic sales funnel : where the former tends to focus on the "top of the funnel" i.e. on the steps relating to customer awareness and acquisition, growth hacking goes further beyond and also operates globally on the activation, retention, revenue and referral steps . The fusion of multiple skills is what most characterizes this profession. It does exploit traditional marketing tools but above all it uses innovative methods to guide the business towards the desired results, deploying specific tools, technologies and best practices to create new processes that can form the basis of the indispensable concept of traction that guides the activities of start-ups.
Growth hacking and traditional marketing So what is the difference between growth hacking and traditional marketing? At its core, growth hacking is marketing, but it has a very specific approach to operations. The biggest difference between traditional marketing and growth hacking can be seen by observing the classic sales funnel : where the former tends to focus on the "top of the funnel" i.e. on the steps relating to customer awareness and acquisition, growth hacking goes further beyond and also operates globally on the activation, retention, revenue and referral steps .