This is an excerpt from MarketerHire's weekly newsletter, Raisin Bread. To get a tasty marketing snack in your inbox every week, subscribe here. Even before Mariah Carey smashed a pumpkin on Halloween night — signaling the official start of the holidays and, uh, #MariahSZN — companies were hiring boatloads of paid search marketers to fill holiday needs. Source: MarketerHire Why paid search is up Paid search marketers’ slice of MarketerHire’s hiring pie 2Xed from September to October. Our sales team had a few ideas about why. Paid social ads still aren’t performing as well. Even if you use an updated playbook for paid social creative and measurement, performance is lagging post-iOS 14.5. Brands are moving their ad dollars.
More than 60% of e-commerce brands are diverting Finland Phone Number List spend from Facebook, and many put it toward Google ads instead, the Wall Street Journal reports. Bands are using Google ads to make sure their shops show up in Google search results this holiday season, our sales team says. (SEO is great, but a slower burn.) Our takeaway? Companies hired more search marketers to get through the holiday rush, but they also started hiring more growth marketers in October. Time to prepare marketing strategies for Q1 2022!
This is an excerpt from MarketerHire's weekly newsletter, Raisin Bread. To get a tasty marketing snack in your inbox every week, subscribe here. This week was our first time seeing ads on fortune cookie fortunes — and we weren’t alone. A now-private tweet about the ad above prompted a lot of responses like “Marketers have gone too far this time!” (But with more cursing.) Here’s the thing: This isn’t new! A brief history of fortune cookie ads 1968: Robert F. Kennedy used fortunes to promote his presidential campaign and foretell his victory. Our favorite? “Millions will love you. Vote KENNEDY.” 2010: OpenFortune, a platform dedicated to placing ads in fortune cookies, is founded.