After we adjusted the banner height to 300, the content was placed above the fold, and the bounce rate dropped from the original average of 70% to less than 2%. 5.2 Use short descriptions (5-10 sentences max) Your article description is an important factor in 90% of readers deciding whether to stay or leave. You use a short description to sell what people are going to read like: short description People will know they are in the right place once they read it.
5.3 Publish content with depth and length It’s Reunion Email List a simple math calculation. Reading a 5,000-word article will definitely take longer than reading a 400-word article. But you also want to make sure the content is in-depth, meaning it covers all aspects of the topic. For example, Exxon Digital Marketing posted: How to Create Better Content than Your Competitors How to create better content than your competitors Because we have enough length and adequate coverage of the topic.
The average time spent on our page is 5 minutes and 20 seconds. average interaction time In addition, because there is almost no bounce data, RankBrain has steadily ranked us in the first selected snippet of Google for the target keyword "How to create better content than competitors". Featured snippet search results 5.4 Split content into small chunks The easiest way is to use a subtitle. 6. Use LSI keywords in your content LSI keywords are keywords related to the topic of your content. LSI keywords It provides RankBrain with contextual understanding of the page.