Marketing campaigns achieve a better ROI compared to traditional marketing methods, regardless of the size of the company and the budget it has, and the reason is as follows: Inbound Marketing focuses on creating content that has value for a business's target audience. This content, in turn, arouses the interest and attention of this audience, who are willing to share it with their friends and acquaintances.
Inbound Marketing plays an important role throughout the journey that someone takes, who is interested in the service you offer, until they become your real Aruba Email List customer (Buyer Journey), and we have collected various statistics that prove its importance. So let's see them! Statistics on the importance of Inbound Marketing for a B2B business 68% of the public interested in the services of a B2B company,
look for information on the Internet. This means that the internet is where you should focus your efforts. 90% of online users don't know about a business until they find it in search results. Just 29% of users choose to speak directly with a company's sales person to learn more about the product or service they offer. Instead, 62% of users choose to trust search engines.