This is yet another way Google delivers what users want. AT helps determine credibility. It is the basis for evaluating whether a website and its individual pages create real value for users. Google wants to serve up the most valuable pages relevant to a specific search query because that's how it keeps people coming back. If search engine optimization (SEO) is critical to your digital marketing success, then EAT SEO should be your top priority when developing an SEO strategy.
Chapter 6 Origin of EAT The concept of EAT originated from the 2014 version of the Google Search Quality Guidelines, a 160-page document that clearly defined Saint Helena Email List what Google considered high or low quality content. These guidelines are used to educate search quality raters, the people whom Google commissions to evaluate the search results they test. Raters then submit their answers, and Google uses the feedback to tweak and test future algorithms. . (For example, PageRank and links.) Now, whenever you ask Google about EAT, you'll notice a few common sayings.
What Google says about EAT "It's almost like we're looking for signals consistent with EAT," said Google search liaison Danny Sullivan. They used the same language on how Google fights disinformation : evaluate-eat While Google hasn’t confirmed what these signals are (other than PageRank and Links), that doesn’t mean page signals aren’t part of Google’s EAt evaluation. It's just that Google hasn't explicitly confirmed which signals are part of EAT. Chapter 7: Quality Scoring Guidelines and EAT Search quality raters are real people who check the quality of search results after any changes are made by engineers on the search engine and algorithm teams.