The product sheet of an e-commerce or a blog article. Compared to an advertising copywriter, who bases his work on creativity and technique, the SEO copywriter also winks at an advanced knowledge of search engines and their artificial intelligence. In a project, he constantly communicates with other digital figures, such as SEO Specialist, UX Designer, Web developer, and is involved at the forefront in every phase of creation of a web page.
I know he is often asked when there is already a mockup to fill; he, on the other hand, should be the figure with the most weight in a team. To understand even better what an Costa Rica Phone Number List SEO Copywriter does, it is important to know that his work is based first and foremost on briefs, insights and brand documents.
These will help you know in detail: the reader personas, therefore the readers of the text; the brand's verbal identity and tone of voice; the brand's competitors; page conversion goals; the keywords for which it will have to position it and much more. In short, before starting to write, the SEO Copywriter really has a lot to do.