Receiving this email, the user realizes the usefulness of this list, so they will be more motivated to visit the website and use it Recover missing prospectus. MundoSurf Among so many examples of email marketing with professional and attractive designs, sometimes simplicity and honesty can be a good ace up your sleeve. It is important to choose the right moments to send a more direct and sober email. The has decided to do so with its campaign to recover absent prospects. Winback – the English name for this technique – is part of the segmented sending of email marketing. Prospects are subject to a multitude of stimuli and may not visit your website for a while because they are busy with so many other things.
A simple reminder like this email can help recover some prospects who haven't interacted with the brand for a while. Additionally, offering an incentive like a discount helps a lot. Graphical user interface, Text, Application Auto generated description The strong points of this email The Philippines Phone Number List message is honest . In all simplicity, the author of the email explains with complete clarity the reason why he is sending the email, including key phrases such as "it is very important to take care of our customers. " It has an important personal touch that reinforces closeness with the client. The author of the email introduces himself personally and includes his photo clearly visible. The image of the discount code application offered on the website helps the customer put themselves in the situation . the message that using the discount code is simple is reinforced.
The footer of the email includes a very brief list with icons of the brand's value propositions free shipping, 24 hour delivery, etc. Cross selling. Renfe Purchase confirmations are one of the main reasons to send transactional emails . The main purpose of these emails is to provide proof of purchase to the customer and give them security about the virtual transaction. However, these shipments can also be used to include email marketing content. Cross selling is one of the most common. Cross selling consists of offering the customer products that complement the one they have just purchased. In this email marketing example, the company Renfe offers hotels and leisure activities to the traveler who has just purchased a train ticket, with the incentive of gaining commercial advantages if they take advantage of the promotion.