If your author has credentials, certifications, degrees, or has spent the necessary time to be recognized as an authority in a particular field, your brand has earned the right to be known by people (and Google). Be fair and objective in anything related to your knowledge/industry area: educate Awards book author Certification meeting participation Speaking event 12. Show contact details It may seem small, but having contact information on your website shows that you are a real company with real employees.
Websites that don't provide contact information probably don't care much about their audience. On your website, list all the ways people can contact you, as well as Saint Vincent and the Grenadines Email List your company's physical address. 13. , having a Wikipedia page can improve your website’s SEO for two reasons. First, Wikipedia has a rigorous editorial process. Therefore, backlinks from this domain to your site can be considered a vote of confidence. Second, your Wikipedia page is another place where you can brand yourself as an authority in your industry. You can talk about your achievements, include links to any reputable news publications, etc.
Your Wikipedia page sends another signal to Google that your brand is legitimate. 14. Audit your brand Review a brand's online presence, including its search results. Does it have its own branded website, blog and social profiles, as well as third-party publishing, association website, community engagement and media? When Google conducts E-AT evaluation, it will look for signals in these places. If the audit reveals something isn't in place, develop a plan to strengthen your brand image. The goal is to reposition your brand to highlight its professionalism, authority and credibility.