Depending on the topic, the completed document should also be approved by the legal department . 8. The placement Finally, the white paper must be published on the right (digital) channels . What is the best way to reach your potential customers? In general, the following publication options are available: Company website Blog entries (internal or external) Social media Specialist forums
Newsletter Google Ads Press releases Conclusion White papers are an effective way to generate leads and can also convince readers of the company's technical Australia Email List knowledge. Through successful content, you create a trustworthy basis for potential new customers and impress them with your knowhow. White papers should be firmly anchored in your inbound marketing strategy . Benefit from the numerous advantages for your company.
New call to action Do you need help creating a white paper? As an inbound marketing agency, we are happy to support you. Contact us and take advantage of our extensive advisory services. Frequently asked questions What is a white paper? A white paper is an informational document. The type of information and length of a paper can vary depending on the author and addressee.