Morgan predicts some promising insights into Twitter's new audio-only social network, “Spaces will be a great feature on Twitter because it's already a mostly non-visual platform conducive to dialogue,” he says. He predicts that hosting live discussions, training sessions, and Q&As with for companies using Twitter Spaces once released to the public. 6. Caffeine Launch year: Founded in 2016 and introduced in 2018 Number of users: not specified Caffeine.tv, a platform built by former Apple designers , lets you create live broadcasts for friends and followers.
Broadcasts appear in a feed where you can give an emoji reaction or respond with comments. new social media platform caffeine.tv's streaming app interface In addition to live video broadcasts, you can also stream to your computer or TV screens Uruguay Phone Number List while playing video games. This makes Caffeine a possible competitor to the slightly older game streaming service, Twitch.tv . Similar to Twitch, which offers you cash for high views or subscriptions, Caffeine has launched a monetization program that rewards engaging broadcasters. The company has not yet specified user numbers, but its Crunchbase profile reveals that it has invested over $290 million so far .

Investor interest aside, the platform is starting to make waves. In 2019, the platform was used to broadcast the 2019 X Games in Aspen . In 2021, the Ultimate Rap League and musician Drake used the app to stream the rapper's birthday event. Caffeine's success so far demonstrates how video and live video platforms are gaining rapid adoption among younger audiences, especially in the Generation Z age group. If the app continues to gain interest, marketers may consider use it to showcase your brand through a variety of strategies, such as behind-the-scenes content, Q&As, or other live videos.