DARUYE" launched an advertising campaign. According to our plan, a user who searched for "socks with a duck" in 90% of cases should have seen the same socks from "KIT.DARUYE" in the first place and got to the page of this particular product. And so it happened: the statistics of the first week of advertising showed the maximum relevance of the key to the landing page, but users still left - the bounce rate remained high.
We also saw an expensive conversion price that exceeded the target CPL by 200%. These two indicators became the basis for making a decision to stop Libya Email List the test and conclude that such "frozen" structures do not always work. About the results Growth of paid traffic to the client's website
DARUYE" Growth of transactions from paid traffic Increasing the quality of paid traffic and reducing the rejection rate of the online store "KIT.DARUYE" Increasing the quality of paid traffic — decreasing the bounce rate The growth of transactions from the paid traffic of the online store "KIT.DARUYE" The growth of ROMI during the period of cooperation was 162.