Show them the facts As the saying goes, numbers never lie. So once they realize what's at stake, there's no better way to convince your sales team of the importance of inbound marketing than by using real data. The ideal way to do this is by downloading HubSpot's annual State of Inbound report.
Every year, HubSpot surveys thousands of Austria Email List respondents from around the world to form an overview of the current state of inbound marketing, its operations and its sales strategies. Within the published report, individuals can get all the evidence they need to be convinced that Inbound Marketing is the future of business.
For example, while only 26% of businesses reported that their sales and marketing teams were closely aligned, 85% of closely aligned businesses believe that their marketing strategy is delivering results. Also, sales teams from tightly aligned businesses credit marketing teams with generating quality leads, while low-aligned businesses claim the opposite.