Boost different KPIs: If a B2B business wants to land a specific number of new accounts and diversify their client base, account-based marketing (or ABM) makes sense — but to boost DTC revenues, a broader-brush paid digital and search engine optimization (SEO) strategy is more likely to win. Instead, strategists who know what they’re doing build custom marketing plans for each client that blend multiple types of marketing. 29 types of marketing, explained in one (1) glossary To help everyone have more meaningful marketing conversations, we broke down some popular, frequently referenced types of marketing: what they mean, how they’re measured, what they look like in the wild, and what skills a marketer needs to do them well.
A caveat: There will always be new channels emerging, new markets Guatemala Phone Number List to tap, and new ways people talk about all of it. This isn’t guaranteed to cover everything. But if you’re talking to someone referencing tons of marketing disciplines outside this list, we officially cosign you saying “Huh?” Let’s get started. 1. Traditional marketing. Definition: Traditional marketing means using top-of-funnel, old school marketing channels — like print ads and linear TV — to drive awareness. If it appeared in Mad Men, it falls under the traditional marketing umbrella. Also known as: out-of-home marketing campaigns, linear TV advertising, print media advertising. MarketerHire roles that do this: CMO and brand marketer can pitch in here — but this isn’t any role’s specialty.
Common KPIs for this: impressions, earned media impressions and long-term revenue growth. Example of this in action: Super Bowl ads — all of them! Required to do this well: in-person media buying (as opposed to buying through a DSP); experience marketing for legacy companies. 2. Outbound marketing. Definition: Outbound marketing means pushing your marketing messages out to people who haven’t yet shown strong interest in your product, usually through paid channels. Think of it as marketing that makes the first move. Also known as: paid digital, traditional marketing and top-of-funnel marketing. MarketerHire roles that do this: paid social media marketer, paid search marketer and growth marketer.