Cultural literature, art, cinema... and content dissemination youtubers , blogs, digital press.... It is also gaining quite a bit of popularity among startups , such as the game Exploding Kittens , and companies linked to the development of rural areas and ecology, such as are some examples of crowdfunding. As we will see below, crowdfunding has varied formulas, but it is always based on the trust of investors . The main reason for patrons to contribute to the project is its social usefulness and positive impact, with which they feel personally identified. Therefore, communication is a basic pillar in all crowdfunding campaigns.
It is essential to make it clear at all times what amount of money you need, what you are going to achieve with it and the progress you are making to achieve it. Types of crowdfunding Crowdfunding or micro patronage initiatives can be grouped into four types, depending on the Russia Phone Number List returns that investors achieve. Donation Crowdfunding As its name indicates, donation is solidarity crowdfunding where investors do not expect anything in return for their contributions. They donate their money or resources only because they identify with the project and want it to succeed. Donation is the type of crowdfunding that requires the most trust from contributors. It can work when the project has an easily identifiable social or solitary purpose.
This includes non profit organizations, but can also be viable for social initiative companies or companies heavily involved in the local development of an area. In any case, if you have a business project that aims to generate profits in the medium term, it is best to offer some type of reward to your investors to increase their involvement. As we will see below, the possibilities to offer returns are very varied and not only monetary. Rewards Crowdfunding These are crowdfunding campaigns in which patrons receive a non monetary return as a reward for their contribution. That is, they do not recover the money invested, but they do receive another type of reward. Some of the most frequent rewards of this type of crowdfunding are. Project merchandising items , such as t shirts, posters.