In the beginning, Daiana made the mistake of targeting for both. “I’d type in a list of like 150 keywords … and then I went into the demographics and I limited it to female only and all these other things,” she said. But eventually she realized, “if someone is searching for that keyword, it doesn't matter who they are.” “If someone is searching for that keyword, it doesn't matter who they are.” Daiana had been unnecessarily limiting her audience, and when she made the switch, she noticed an increase in site traffic from Pinterest. Brands can set target keywords or target audiences based on four criteria: Audience targeting: Create lists of users who’ve engaged with your pins in the past for retargeting campaigns.
Actalike audiences: Build lists of prospects who behave Honduras Phone Number List similarly to your top customers. Interest targeting: Reach people who are already searching for pins related to your brand. categories like gender, age, location, language and device type. The ad manager in the business account also lets brands select placements for their ads, though Pinterest recommends targeting all placements to reach the maximum number of customers. Pinterest also offers an “expanded” targeting feature, which automatically targets people searching related keywords or with similar interests. Pro tip: If you only target men or women, you miss out on a swathe of users with other genders.
In 2015, Pinterest widened its gender identification options. Now, users can even use an emoji as their gender if they’d like.i As of July 2021, an estimated 4.4% of users were registered as something other than “female” or “male.” 3. Take trends from TikTok, but stay native to Pinterest. Our experts said they’ve noticed a lot more UGC in ads on Pinterest — perhaps due to TikTok’s influence. Watkins’ favorite TikTok trend that’s translated to Pinterest is the #passthebrush challenge, the before-and-after makeup trend where users tap the camera with a makeup brush. “They come out and they’ve used your products and now they look like Beyoncé,” she said.