Thanks to the work of SEO specialists and the prompt implementation of tasks by the client, we managed not only to return the site's indicators to the update, but also to multiply them. Traffic growth graph for the website of the plastic surgery clinic In order for the site to meet the requirements for EAT pages of the YMYL algorithm , guidelines for Google assessors and increase the authority of the resource, we did the following
Added articles published on the website, authorship of the clinic. Added a block with payment methods to the "Prices" page. Payment methods section Mobile Phone Number on the website of the plastic surgery clinic Displayed a block with patient reviews on service pages. It is worth noting that the reviews of the clinic are real and were published on the website long before our work with it.
Therefore, the main task was only to tie the reviews to the services and display them on the corresponding pages. Section with reviews about the plastic surgery clinic Optimized the section "Photos before and after", dividing it into subcategories of services. This made it possible to make it more convenient for users