- Will this content be useful? In order to answer this question we must first understand what is meant by the very broad concept of "useful". In fact, to be useful, content must create value , leaving something that enriches those who see it. This "something" can be information, advice, a reflection or even simply a smile. To be able to do this correctly you must first analyze your target , i.e. potential consumers, and know their needs. This way you will be able to understand what to aim for. 2. Does this content meet a need? As we have just mentioned, each content must respond to a specific need of the chosen target . On a general level, in the social world, contents respond to 4 macro categories , also known as the 4 "I"s of social media, which are: Entertainment : they respond to the need to entertain those who watch them, with the aim of attracting and maintaining their attention. Informative : these are contents that respond to the need to stay updated.
They can concern both specific sectors and general news. Inspirational : they aim to develop critical thinking and stimulate new reflections and thoughts. From a Croatia WhatsApp Number corporate point of view they allow you to convey your values and position the company on certain issues that lead to discussion with people. Interactive : these are contents that encourage discussion and conversation within the community in a direct way. An example of interactive content published on MEx's Instagram profile 3. Is the message you want to convey easy to understand? In this case it is also necessary to take into account the design of the content, therefore entering into Content Design, which can vary based on the type of platform or content. In general, the contents must be easy to use and maintain a simple structure.
The same also applies to the message to be conveyed, which must be clear and simple : to those who will benefit from it, but also (and above all) to those who create it. But be careful: simple does not mean banal . In fact, we must be careful not to confuse the two things. As with the previous questions, a correct analysis of the target can also help us in this case, so as to understand what type of language is preferable to use. 4. Is the content aligned with the company mission? The mission represents the corporate purpose and guides all strategic choices , all operations and the mindset within the company. Consequently, it also guides the creation of all content because it clearly explains what you want to achieve. So, when creating your next piece of content, ask yourself: