Optimizing the conversion rate is not easy, but it is something to think about if you want to increase the sales of your e-commerce site. At the base of everything there is a good strategy that takes into consideration the different factors that are part of the CRO. When we talk about improving the conversions of an online store, our thoughts immediately go to the final stages of the sales process: "put in cart" and "proceed to payment". Let's see three best practices for Conversion Rate Optimization. Take advantage of Google Analytics to understand which pages to optimize Increase the sales of an e-commerce site through Google Analytics By carefully examining the data provided by Google Analytics it is possible to identify the e-commerce, website and blog pages that attract the greatest number of users.
To understand if the content of these pages is valuable, in addition to examining the traffic, you need to evaluate the bounce rate and make sure it is low. Once you have established where to intervene to improve conversions, you need to take action by starting to optimize the content with more effective keywords and guiding users towards the link that (in the best case scenario) leads to the purchase. Download the free eBook to find out all the information about data and best practices on Macedonia WhatsApp Number List Ecommerce in 2019. Increase sales by optimizing site pages for conversion. You need to have very clear ideas to intervene on the ecommerce pages and make them more functional for conversion. Structuring the categories and sub-categories in an intelligent way facilitating the user's search is certainly something to do immediately.
This is not done by relying on your own sensations, but by being guided by an in-depth analysis of the potential customer and accurate keyword research . Product pages also need to be optimized. A user who arrives on the page of the item he wants to buy must find all the important information : description, variations of the item, indications on use, shipping details. For almost all types of products, good quality photos and looking at reviews and feedback from buyers are also essential . To increase sales it is important to encourage cross-selling by inserting suggestions on the product pages that encourage online buyers to purchase an item related to the one they have just chosen.