How do you create a winning strategy on TikTok? How can brands exploit the potential of the platform? And what are the best practices to implement to do so? These questions are the basis of the reasoning of creators and agencies who in recent (now) years have found themselves faced with the presence of a Social Media capable of changing the dynamics of user use and the presence of brands on the platforms: TikTok. And even if the most impactful innovations almost always come from the foreign market, this time we can look at home to learn about excellent case studies. We are talking about the communication campaign "Il Commetto" , designed for the Unieuro Brand by the communication agency Bcube.
The campaign is the winner of the Greatest TikTok Europe award , announced during the TikTok Awards Grand Prix , the European awards ceremony for the TikTok Awards. And Ecuador Mobile Number List although the face of the Unieuro clerk is the most famous in Italy, here are two words to introduce the campaign to you Unieuro's "The Salesman" campaign “The Salesman” is the name of the communication campaign created by the Bcube agency which was able to fully achieve the mission of the platform: to inspire users in a creative and interactive way. Creativity and interaction are two key words when developing communication strategies for the platform, which has always been characterized by a natural and personal approach to content creation. But transferring these concepts to brands, mostly of international size, is not at all simple.
Hence the challenge of creating content capable of entertaining users through the presence of the "sales assistant" arises. If its presence exactly reminds us of the daily dynamics inside the stores, we are on the right track. Thanks to the strong customization, the campaign is capable of promoting the brand, spontaneously bringing out the values and personality of Unieuro and entertaining users by creating a bond between people and the brand. The numbers speak for the effectiveness of this approach. Unieuro is currently followed by 167K thousand followers and its contents reach an average of 1.7M users as in the case of the content below As revealed by Bcube during the interview, the success can be attributed to a winning interpretation that allowed the brand's communication to be fully adapted to the dynamics of the