For some time now, in this same blog we have been announcing a reality that is becoming closer and more verifiable in everyday environments: the adoption of BI environments and tools by companies from a wide range of sectors . Indeed, the comfort zone to which business intelligence was traditionally assigned has expanded enormously in recent times, far exceeding that original and initial framework of finance and insurance that saw it born, and in which it learned to give their first steps. Today, companies and institutions of all kinds are betting on Business Intelligence environments as a response to the challenges posed by the new configuration of markets : business-consumer approach , expansion of sales horizons, demands for personalized attention, dispersion and diversification of supply chains... challenges that, in short, require finding efficient and effective solutions that allow: Exploit a volume and variety of data in constant and exponential growth.
Convert relevant data and information into quick and objective knowledge . Detect and take advantage of new business opportunities . Make wise decisions on the fly while minimizing risks. Increase the degree of customer satisfaction . Get ahead of the competition . There is no doubt that, although we can affirm that these very general objectives could be subscribed to by practically all Phone Number List companies and businesses, the sectors that endure the most competition are the first to resort to business intelligence to achieve them more quickly. and guarantees of success. And among them, the tourism sector stands out, without a doubt . Business Intelligence, the new and faithful ally of the tourism sector To say that the tourism sector is a newcomer to the world of Business Intelligence would be, to say the least, an exaggeration: many tourism companies, especially those that operate in online environments , have long used BI resources to keep their knowledge of the sector up to date. However, the massive adoption of these resources by tour operators of the most varied caliber is relatively recent.
First were the insurance companies specialized in travel; After them, came tour operators associated with large commercial brands and, finally, agents, companies and businesses in the mass tourism sector have landed in the BI universe. New call to action The reasons for this boom in the commitment to BI are several, but they stand out: The constant need to review and update the offer of products and services based on what is offered by direct and indirect competition, which is increasing every day. The knowledge of the sector required by the previous point, plus the knowledge of the customer's needs necessary to offer products and services that live up to their expectations. The volume, variety and speed with which data and information are accumulated and transmitted , especially in companies with a market niche as broad and diversified as those specialized in tourism. The risks involved in making hasty and on-the-fly decisions in sectors as sensitive to market changes and fluctuations as tourism. The previous points do not exhaust the reasons that explain the massive commitment to BI environments in the tourism sector, but they do help us understand the reason for the current situation. A situation that in no way seems to be temporary and that, just as has been happening in sectors such as health , education or sports, business intelligence is also here to stay in tourism.