Innovation in responsible consumption campaigns On April 6, Grupo Modelo called on more than 180 companies to sign the Por Un Buen Camino agreement , a project that promotes responsible driving to avoid traffic accidents caused by using the cell phone while driving, or by being in a state of of drunkenness. To promote the campaign, Grupo Modelo and the other committed companies use internal communication channels, road safety signs in their respective corporate parking lots and dissemination on social networks so that the message reaches as many people as possible. innovation in responsible consumption campaigns; example of innovative campaigns, examples of innovative responsible consumption campaigns; how to encourage responsible consumption in young people, Zacatecas model city, model foundation, model group, cinepolis, cinepolis foundation, cinema park, responsible consumption, on a good path If 9 out of 10 road accidents can be prevented.
Driving under the influence of alcohol or other drugs is the first cause of accidents due to human factors – according to data from Milenio and the National Safety Commission (CNS) – then 1000 Mobile Number List it is It is essential that we continue with initiatives that raise people's awareness of the consequences of being distracted or excessive drinking and driving. However, adults are not the only ones affected in this situation; in fact, children and adolescents are more predisposed to being harmed by drinking. Recently, the Center for Help for Alcoholics and Their Families (CAAF) revealed that 63 percent of Mexicans identified as alcohol consumers are between 12 and 24 years old. Since minors are the most vulnerable sector of the population to this problem, what is the best way to innovate a responsible consumption campaign for young people? Perhaps we believe that teaching teenagers the negative effects that alcoholic beverages can cause is a challenge that not all of them overcome, since capturing their attention is not always easy.
However, Fundación Grupo Modelo and Cinépolis – one of the companies that signed the agreement in April – have found the answer. Don't explain it, live it How to catch the interest of young people? Take them to the movies and promise them an amazing experience. Through a 3D projection and the opportunity to interact with the screen via remote control, students from schools such as the Colegio de Bachilleres del Estado de Zacatecas (COBAEZ) learned more about what alcohol does to their body and the decisions they can make. leading them to be victims of a road accident, reported La Jornada Zacatecas . innovation in responsible consumption campaigns; example of innovative campaigns, examples of innovative responsible consumption campaigns; how to encourage responsible consumption in young people, Zacatecas model city, model foundation, model group, cinepolis, cinepolis foundation, cinema park, responsible consumption, on a good path This, without a doubt, is an innovation regarding responsible consumption campaigns for young people. The program is divided into five parts: 3D experience.