Create: What are the variables that need to be created since the industry has not offered them? It is time to look at the public and the market with different eyes, innovating with services or products that create new demand. LOOK AT THIS EXAMPLE Few would venture to think that a circus could be a revolutionary industry or that it could put other shows such as theater or dance in check. This is precisely what Circo del Sol achieved, creating a unique space in the market. Let's look at this fact from the ERIC matrix. Cost structure Eliminated: Big stars, animal shows and multiple tracks Reduced: Humor, suspense and danger Value added structure Increased: A single stage for all functions Created: Refined atmosphere, artistic dance and multiple productions Example taken from the book “The Blue Ocean Strategy.
Reading this sentence will take you USA Phone Number List a second. In that second that passed, almost 800 photos have already been uploaded to Instagram, 7,000 tweets have been written, 60,000 searches have been performed on Google and 136,000 videos have been played. SUBSCRIBE Would you like to receive useful digital marketing recommendations? Subscribe now. E-MAIL I accept the sending of information YOU LIKE ME? SHARE IT Digital Marketing , Advertising on Social Networks May 18, 2022 INDEX There is a lot of content, few with value The public is different What young audiences like most Reading this sentence will take you a second. In that second that passed, almost 800 photos have already been uploaded to Instagram, 7,000 tweets have been written, 60,000 searches have been performed on Google and 136,000 videos have been played.
This is the current world of the young public, welcome to the information age… or infoxication? THERE IS A LOT OF CONTENT, FEW WITH VALUE Learn how to create valuable content Young audiences are surrounded by screens, so it is common for them to consume and produce content all day long, even without searching for it. If you look at your iWatch it will show you a WhatsApp notification, you will grab your cell phone and want to watch a video, why not project it on the TV? In the evenings, a video game on the tablet wouldn't be bad, but not before finishing work on the computer... and so on. Screens and more screens full of information and scattered knowledge. The young public makes the internet their ally to make decisions, which does not mean that they are better.