Rebranding can represent a powerful strategy in 2021 as long as it is studied and applied correctly to the identity system of the brand in question. 2020 hasn't been an easy year for anyone. Much less for the market leaders, forced to review their strategy and readjust it to the current situation. In this climate of strong uncertainty, many companies have revised their visual identity by carrying out a re-branding strategy. Let's analyze the top five of 2021 together: Burger King and the new retro style 2021 began with the rebranding announcement for Burger King. Burger King rebranding The rebranding was designed by New York-based Jones Knowles Ritchie .
The objective was to give the brand a more " yummy " and captivating image, trying to combine contemporary taste with a more traditional one. This is how this slightly retro style Belgium Phone Number was born . In addition to reviewing its visual identity, Burger King has begun to carry out a plan of qualitative improvements to the services and products offered: removal of food colourings, flavors and preservatives, and other artificial substances.
A commitment to environmental sustainability that will certainly increase the reputation of the multinational. Burger King Logo history The brand has not undergone changes since 1999 , but in 2021 the intention to recover the 1994 logo is clear , trying to make the consumer experience more modern and similar to the digital world. For now, the rebranding is being launched in the United States, but very soon it will also arrive in Italy with the new uniforms, furniture and packaging for the restaurants. “Renaulution” to reposition the Renault Group To try to recover from the difficult economic situation experienced in 2020, the Reanult Group has launched the "Renaulution" strategic plan - to be read Renolution. The goal is to recover liquidity and focus on a basic five-year marketing plan. There are three phases envisaged: