At any point in your marketing and sales strategy have you thought about what an online value proposition is ? OR Have you evaluated what differentiating elements your brand has compared to the competition? If you have not yet asked yourself these two questions or have not found a satisfactory answer, this is the time to analyze your commercial proposals and how you intend to engage your target audience with them. We have recently discussed topics related to marketing and sales on our blog, for example, how to capture better leads or what actions you can take to convert more customers. All of them aimed at showing the panorama of actions that are effective in generating success in our online store. Now is the time to address what concerns an online value proposition . We find this topic very important to understand that the perception of our brand must not only be based on the product or service, but also on the set of positive experiences that we add to our customers and help us build their loyalty and earn their long-term commitment.
Ready? We are going to review the important Italy Telegram Number Data points of what an online value proposition is so that you can build yours and make your buyers fall in love with it. The online value proposition is your brand promise When we say that the online value proposition is your brand's promise, we mean that it is a series of values, elements or actions that you must always fulfill for your client. It is an obligation that must be in each of your commercial relationships with consumers. That is to say, it cannot fail to be missing. Not without the risk of losing trust, losing customers and damaging the reputation of your business. How can we define it? An online value proposition is a kind of “positive plan” where you tell your customer why you are their best option. Why you are the ideal alternative to solve their problems. We call it a positive plan since it is an organized way of letting the client know what to expect from you.
It is a mechanism to communicate what shopping experience they will have with you. Of course, a quality experience that will make him come back for more and, best of all, recommend you. There are several things that brands' value promises must fulfill, regardless of the orientation or objectives of the business. We could consider that this is a standard that must be respected for the proposals to make sense. Criteria of a valuable proposal The first criterion is to see your products as solutions to problems. People essentially seek to meet needs, and in electronic businesses it is no different. Every online purchase is preceded by the search to solve a problem. So, consider how your offer is the answer that consumers are looking for. Think about the following: What problems am I helping to solve? What satisfaction am I providing? How does my brand help my customers? The second criterion is the benefits you offer.