#2 Attract traffic to the site and generate new audiences interested in my topics through Facebook Advertising Now let's move away from my personal "gym" (my blog) that I use to understand how Google reacts to my content. Let's see one of the simplest ways to convert through a blog post: leading people from Facebook to our site, through sponsored posts . In this case, I'm talking about a blog post generated for a hotel. Phases:
STRATEGY: the hotel wants to intercept the pet Japan WhatsApp Number Data segment (holidays with animals, dogs and cats); IDENTITY: the owners of the hotel love animals very much; MEDIA: blog post on the topic "pet hotel"; AMPLIFICATION: Facebook advertising segmented on dog owners and lovers. Facebook Advertising Results aimed at dog owners and dog lovers (ads promoted post type) with a budget of €7.00 Facebook advertising to give visibility to the blog post This blog post, combined with 7 euros of targeted advertising on Facebook ,
Garnered 325 clicks on the post, 126 on the link and 199 other clicks. I think I can say that this post really converted by acting on traffic. #3 Generate leads for email marketing activities A blog post that ranks well is often also good content. And a set of good contents, perhaps integrated with insights, research, studies, can become an e-book. For a site linked to the wellness sector, an e-book was created last winter which collected a mix of contents linked to movement and others linked to mindfulness.