To encourage his family to stay home and help smooth the curve during the peak of the crisis, Lego created an animated video urging kids to become superheroes while offering advice on how to stay safe. By speaking directly with children and empowering them to play an active role in the crisis.
Lego has established a genuine connection with its target population, while providing real value through educational skills and resources to help them Mexico Phone Number Data play at home. around the world to be creative during the outbreak. The inclusive messaging and content-driven direction of the event provided
The perfect storm of engagement and educational value for audiences, resulting in record sales during the pandemic. Lesson: By considering the value your product or service can provide to consumers in this beautiful new world and creating content to help people engage with your brand on a deeper, more meaningful level, you will be able to survive and thrive in the short term and in the long term.